I recently came across the company VA Design, which is a Swedish based studio that specializes and provides content for TV, Web and general digital media. Their range of working areas and style is really impressive and the most recent project of theirs is a rebrand for the biggest Greek channel ‘Ant1’. I looked at their showreel for this project and the content is fascinating.
They explain on their website that they “gave the channel a whole new face, divided in 5 sub brands integrating every part and moment of the everyday life of the viewer.” Further more they explain that the best part of the project was that they could integrate “design, motion graphics, 3D and live action, all in one” with this rebrand.
For me I could really relate to there enthusiasm to combining a range of design skills together as through my degree I have enjoyed many areas of Multimedia design and would relish the chance to integrate a few areas together on one project.
The ‘Ant 1’ rebrand is of the highest design standard and you can see just from the rebrand reel that they have related to the target audience to give them the best possible service. Each area of the channel is separated into different sections and comes under several of the channels sub brands. The aesthetic of the channel is has a really clean and polished style but with the combination of live action brings a “playful” and “dynamic” element to the rebrand.
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