BC Dairy Foundation 'Mousetrap' advert
This is an advert for the BC Dairy Foundation I found today. The piece a stop motion animation which rather then tell everybody bluntly about the benefits of milk, the advert show the consequences of not having enough milk in your diet. When first watching the advert I was unsure where it was going. It starts and has a very uneasy feel to it like something bad is going to happen, and obviously when first watching it you don’t no what will happen. The piece take the scenario of a mouse trap and a mouse, giving the mouse trap a humorous personality that seems to be out to kill the mouse. The mouse is then caught by the trap and but the mouse then escapes freely because the mouse trap isn't strong enough to hold. The point being that if the trap had drank more milk it would of been stronger and able to fulfill its dream of killing the mouse. Overall the advert is very effective and uses a funny idea and story to get across the point.
1 comment:
This reminds me of my bungee jumping character design I did last year, when I gave character to an object you would usually overlook. The same has been done here with a mousetrap. Character wise its kind of like Gollum from Lord of the Rings.
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