http://www.psyop.tv/
Psyop have studios in New York and California in the United States. They have produced some remarkable design work for a huge selection of big named companys and organizations. Specializing in Advertising and Animation they explain on their website they they “ seek to win over the hearts and minds of the public through creative content that people willingly seek out and enjoy, especially on the internet, where compelling ads spread via word of mouth.”
First discovering this company I was really impressed initially by their website. It takes the style of scrap paper and uses it as a background and layout through the whole website. The buttons, text, imagery are also in a scrap paper style using a handwritten font for all type including the buttons. Therefor lists of their work and other content are some what similar to a shopping list on paper.
I found the website unique and quirky and found these characteristics followed through to the work. They have created a series of commercials for coca cola drinks and they are really fascinating and intriguing. I was really interested in the one shown in images. The ad takes the ordinary scene of buying a coca cola bottle from a machine and makes gives a mythical look at what happens inside the machine. From putting the coin in the machine to the coin traveling through the machine to the bottle being prepared my mysterious characters to the final shot of the reel coke bottle coming out the vending machine.
I really like the simple idea of this commercial and how it has been produced. The 3d characters have an illustrative feel and look to them which again is quite evident on there website.
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