Superfad (American Airlines)

Superfad is a design company with a collective of designers, directors, animators and artists who work within brand design. Working in a range of design areas they have produced work and have such clients as, Honda, Sony, Adidas etc.












I was really impressed and intrigued by Superfad and their work. I really enjoyed their piece for ‘American Airlines’ entitled ‘How I Fly’. The piece revolves around American Airlines new International business class seats and shows the advantages of booking business class. It relates the seat to the different areas of a business man/woman's life, from working on a computer to relaxing watching a film to sleeping. (all showing how these are all accessible from the one business class seat) The visual effects are really effective, the 3D modeled seat is continuously rotating 360 degrees while business life revolves around the seat. The different areas of business life are shown in the seats interface that is also rotating 360 degree around the seat. When each section is being shown the relevant button is shown e.g drink is shown by a symbol of a glass of wine. Overall I really effective and simple piece.