Sunday 12 April 2009

Nylon

Based in Los Angeles, ‘Nylon’ is a design and commercial production studio. They explain on their website that they are “beyond passionate and inspired to make fun, memorable, and interesting work.” from looking at their work and range of skills it is easy to say that they approach each brief/project with the client and audience in mind.

I really enjoyed their piece entitle “The Format, The Compromise” which is a music promo. Again similar to the work of Corin Hardy’s piece for the prodigy this piece is unique and by chance uses paper based characters and stop motion animation. The paper animation is based around the origami paper folding style and animates throughout the video changing colour and through different creatures. Nylon’s website informs us on how they produced this piece explaining, “This project took a small army of traditional animators and one origami artist about two months to complete...We brought this fantasy world to life using a combination of stop-motion animation and compositing.” They continued to explain the hard work that went into every frame which seems to be the side effect of choosing stop motion animation as your medium.










Overall I was pleasantly surprised and and interested in this piece, again like the prodigy music video this steers away from the reoccurring predictable cliché music video and becomes a vibrant summery music promo.

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