Bank of Ireland

Bank of Ireland

I recently discovered a range of commercials for the Bank of Ireland. They take the concept of an old mythical story and by using irish mythical creatures such as dragons, goblins and fairies they apply the concept to their bank. The creatures that are in the adverts have their own personality and address their audience informing and relating to their target audience. I think the adverts are really effective and by using a mythical story/narrative and applying it in relation to a bank is humorous and interesting but works very well.

Watch here
Advert 1
Advert 2
Advert 3