Radium Audio Ltd

Go to Radium Audio Ltd's website HERE

After researching through many pieces of design work and also creating my own work I have noticed the importance of sound within the piece I have looked at and created. I have been looking at many sound design and sound production companies and recently came across the company ‘Radium Audio Ltd’. Their website explains that they “record, enhance and create sound that stirs emotion”. Their website continues to explain the importance of sound and how the quietest of sounds it just as important as the loudest.

“The satisfaction a Bentley owner feels when his indicator tick, tick, tick in perfectly-tuned resonance with the heritage and splendor of his vehicle. We created this sound for Bentley, to subliminally convey the brand's values and personality in an audible format.”

I was really intrigued by their sound design for the online promo for the Volkswagen Scirocco. ManvsMachine created the adverts visuals and concept but Radium Audio Ltd designed the sound. They explain what they did and how they did it explaining:

“We wanted to create something that was different from usual car related promos. There are no engines or car related sfx within this piece. The big opener, the delicate movement of the crystal, the vocal build.. all these elements build up to the final movement of the car coming into focus”

Overall I really enjoyed the discovery of Radium Audio Ltd and their work. It has furthered my interest in sound design and promoted the importance of sound within Moving Image.