Fold7 are an “independent creative agency” who work with a range of high end clients creating engaging work. They work with areas of print, broadcast and web, but suggest that they are not limited by these mediums but try and work and offer ‘everything consumers see, touch and feel.”
I was really impressed by Fold7 and their work. Overall they come across extremely professional and well focused. One piece of their that I was fascinated by was their Commercial/broadcast brief, advertising the release of music collective Pendulum’s new album. (watch here)
The piece is dark and uses the existing album artwork. Bringing the albums graphical elements into a 3D environment. I think the concept is simple but works well and is effective for the purpose it is used for.
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