I recently came across a new summer campaign for Ray Ban sunglasses entitled, Ray ‘Ban Summer of colours.’ Produced by the San Francisco based creative agency ‘Cutwater’ there are several short promo’s for the new range of summer Ray Ban sun glasses’ I think the piece are really effective and the reference of summer colours are humors and well thought out. An example of this is their ad containing a Chameleon that changes its colour in reference to the colours of the sunglasses as shown in the images. Their range of commercials are based around colour and show a strong and unique aesthetic style.
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