Adolescent are based a creative design studio based in New York. Their web site suggests that they “Pride them self's on building strong and thought provoking concepts for forward thinking clients and their visions.”They work within a range do mediums and uses their creative skills to develop and produce their concepts for entertainment, music, environment and government organizations. Ultimately creating commercials, music videos, idents etc.
I was really impressed by Adolescents creative and concept roots within their work. A selection of idents/promo spots they created for Nicktoon really stood out in my eyes. They created animated idents for Nickelodeon’s cartoon network Nicktoon’s. The series of spots consists of character based animations which revolve ‘vs’ or versus which is a reference to character based fighting games. Each ident is different and uses different scenarios and alternate endings. I think the idents are very bizarre, abstract, and have a psychedelic feel. However I think this is a brilliant concept as it relates to the target audience by referring to video games. Also the idea of alternative endings and a range of scenarios keeps the audience (children) on their toes, interested and surprised. (which I think is the purpose of idents)
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