Dvein Opening-titles F5

Last year on a university trip to Barcelona we payed a visit to the brilliant design and animation company ‘Dvein’. Previous from the visit I was completely fascinated by their work. They have a beautiful visual style and the sound that comes through their work is designed to perfection. I wont go on too much about their early work from nearer the visit but their most recent work. In particular their opening title sequence for the F5 design conference. From previous knowledge and from the visit I new that Dvein work very much with 3D animation and also live footage, bringing both together seamlessly. Their F5 title sequence consists of these 3D and live elements. At fist glimpses I could see how the title sequence was presenting the names of the design conference speakers but also had a very surreal and abstract feel to it. For example there are shots of wind turbines micro scopes, a bull dog and many more unusual concepts. Even though there is a surreal feeling to the piece the imagery and composition is wonderful. The sound of the piece is very unique also, bringing together analogue and digital sound, matched perfectly with the video edits. After research I found a post on the Motionographer blog which talks about this piece. The website also has an interview with Dvein in which Dvein explain

“When we were invited to make the F5 titles, we wanted them match the eclectic spirit of the conference. The idea was to get the soul of the speakers into the titles in some way.

We asked each speaker to name five objects that inspire them or has something to do with their work. We received all kinds of answers—really interesting objects that gave us a great starting point: wind turbines, microscopes, lights, smoke, lamb rib cage, French bulldog…

The speakers didn’t know what their answers would be used for, but they were the seed for our story. In this way, all the speakers added their bit. There is not a unique authorship but rather a multiple collaboration.”

I found this insight behind the scenes and making of the piece fascinating. The idea is very simple and as the piece is designed for a design conference Dvein were able to have full creative freedom and were not restricted by industry requirements that some time can crop up within brief. (Having to meet target audiences, meet targets within a brief etc.)