http://www.fallon.co.uk/#/work/1xtra-streetmusic.html
I recently discovered this advert which was out a while back that is advertising the radio station ‘1 extra’ which is a BBC radio station. I think the advert is really effective. The radio station its self is based around urban music, rap, r’n’b etc. The advert reflects that genre of music and relates perfectly with the target audience that would listen to the station.
The whole advert is shot in urban surrounding with people and houses, representing again the target audience and the environment they live in. Every edit and action within each shot is linked and matched perfectly with sound clips from classic urban music tracks. So an example of this technique can be seen in the advert upon starting. The camera pans across a guy cleaning his car and as he opens his mouth a voice clip from a music track is dubbed over the top, giving the effect that he is saying it or singing it. Overall it is simple, effective and as it relates perfectly with the target audience it works well extremely well.
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