Newport Beach Film Festival

http://motionographer.com/theater/newport-beach-film-festival/

I recently discovered this animation. Its a short opening title sequence for the 10th annual Newport Film Festival. The piece is a parody of opening film animations like 20th century fox and paramount. it links all the parodies together in a humorous way. I think this a very effective and simple idea and the use of referencing existing title sequences works well. By using these parodies it makes the viewer relate to the content an once the animations start to go wrong the animation because humorous. overall really effective. 

Dvein Opening-titles F5

Last year on a university trip to Barcelona we payed a visit to the brilliant design and animation company ‘Dvein’. Previous from the visit I was completely fascinated by their work. They have a beautiful visual style and the sound that comes through their work is designed to perfection. I wont go on too much about their early work from nearer the visit but their most recent work. In particular their opening title sequence for the F5 design conference. From previous knowledge and from the visit I new that Dvein work very much with 3D animation and also live footage, bringing both together seamlessly. Their F5 title sequence consists of these 3D and live elements. At fist glimpses I could see how the title sequence was presenting the names of the design conference speakers but also had a very surreal and abstract feel to it. For example there are shots of wind turbines micro scopes, a bull dog and many more unusual concepts. Even though there is a surreal feeling to the piece the imagery and composition is wonderful. The sound of the piece is very unique also, bringing together analogue and digital sound, matched perfectly with the video edits. After research I found a post on the Motionographer blog which talks about this piece. The website also has an interview with Dvein in which Dvein explain

“When we were invited to make the F5 titles, we wanted them match the eclectic spirit of the conference. The idea was to get the soul of the speakers into the titles in some way.

We asked each speaker to name five objects that inspire them or has something to do with their work. We received all kinds of answers—really interesting objects that gave us a great starting point: wind turbines, microscopes, lights, smoke, lamb rib cage, French bulldog…

The speakers didn’t know what their answers would be used for, but they were the seed for our story. In this way, all the speakers added their bit. There is not a unique authorship but rather a multiple collaboration.”

I found this insight behind the scenes and making of the piece fascinating. The idea is very simple and as the piece is designed for a design conference Dvein were able to have full creative freedom and were not restricted by industry requirements that some time can crop up within brief. (Having to meet target audiences, meet targets within a brief etc.)

Samsung Ultra-slim LCD TV

I recently seen this new advert promoting the new Samson LCD television. After further research I discovered that the ad was produced my the creative design studio ‘1st av. Machine’. The advert is promoting the new ultra slim LCD Samson television with its focus around the quality of picture. The advert revolves around the brightness, sharpness, depth of colour etc. These qualities are shown by a magical natural scene in which a humming bird travels to different plants and trees revealing beautiful colours. This hole advert seems to of been developed in CGI, I think the main reason for this is to have full control over the imagery. In this case the control over the imagery is perfect as they can produce colours and brightnesses which are not available when using real footage. I think this advert is really effective, the advert needed to show the quality of the product in particular the quality of the TV’s screen. This adverts does this perfectly and for me the vibrant colours are very aesthetically pleasing.

Man vs Machine

go to Man vs Machine website HERE

Man vs Machine explain them self's as being a “design, direction and animation company”, working within these areas they have produced work for “TV, film and advertising” for clients such as Channel 4, MTV, E4, Virgin Media etc.

Featured within my previous post man vs machine have produced some really nice pieces to a very high standard. I have decided to post their showreel to show their range of skills and design. I have also posted their showreel as I will be producing a showreel soon to promote my self when graduating and I think this Is a great example of how a showreel could be formatted.

Radium Audio Ltd

Go to Radium Audio Ltd's website HERE

After researching through many pieces of design work and also creating my own work I have noticed the importance of sound within the piece I have looked at and created. I have been looking at many sound design and sound production companies and recently came across the company ‘Radium Audio Ltd’. Their website explains that they “record, enhance and create sound that stirs emotion”. Their website continues to explain the importance of sound and how the quietest of sounds it just as important as the loudest.

“The satisfaction a Bentley owner feels when his indicator tick, tick, tick in perfectly-tuned resonance with the heritage and splendor of his vehicle. We created this sound for Bentley, to subliminally convey the brand's values and personality in an audible format.”

I was really intrigued by their sound design for the online promo for the Volkswagen Scirocco. ManvsMachine created the adverts visuals and concept but Radium Audio Ltd designed the sound. They explain what they did and how they did it explaining:

“We wanted to create something that was different from usual car related promos. There are no engines or car related sfx within this piece. The big opener, the delicate movement of the crystal, the vocal build.. all these elements build up to the final movement of the car coming into focus”

Overall I really enjoyed the discovery of Radium Audio Ltd and their work. It has furthered my interest in sound design and promoted the importance of sound within Moving Image.

Justin Harder

Go to his website HERE
Justin Harders work is amazing. His website explains that he “directs with a design background, 99% of the work on his site was written, directed, and animated by Justin. He works Harder and loves to explore new ideas.”

His website shows the eclecticism within his work as he uses a range of styles and mediums to create his piece. I decided to post a piece of his work showing his range of skills and resources. The piece is for the Faucet Manufacturer ‘Brizo’ and this piece is a short logo reveal. Using water colours and hand drawn skills this piece consists of beautiful textures and is animated revealing the logo. Overall a beautiful directed and produced piece.

Jonathan Saunders 'Nokia Eseries'

I recently discovered the designer Jonathan Saunders. His work is of a really high standard and looking at most of his work you can see that he has design directed most of the content. I really liked his piece for Nokia which is advertising the new Nokia Eseries ‘E71’

The piece consists of a unique and individual style, using bright and vibrant colours which radiate throughout the piece. The advert takes the various elements connected with mobile phones such as text messaging, music, bluetooth, photographs etc. And brings them in to life via moving image. The element are quite basic things and are probably standard on most phones but the advert brings originality and makes the advert promote the phone and how unique it is.